do you like The FA,Respect Ad,using the Robot

https://soundcloud.com/dxtl/04-10-2013-great%3Drobot-ad-from-fa

“Mal” talks about the new FA,Respect ad, aimed at grassroots football how good do you think it is, especially the use of the Robot acting as a deterrent  for poor  touch-line behaviour especially verbal abuse,what are your thoughts does it get the message across.?